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MASTER OF SCIENCE (MSc)
DIGITAL MARKETING PROGRAMME

In a recent job survey, 92% of Companies expect Employees to pick up skills on the job*

Based on a survey conducted by the World Economic Forum: The Future of Jobs Report 2020

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Drop us a message to apply or find out more from our Programme Advisor.

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    Online Learning Mode Available Now*!

    *As a response to the Covid-19 pandemic, the online study mode is now available.
    Arrangements will be made to restore classroom lessons in full once the situation improves.

    Climbed 28 Ranks in Overall Ranking

    Liverpool John Moores University ranked 35th out of 84 in the overall ranking for Marketing subject in the Subject League Tables 2021, United Kingdom.

    source: University League Tables

    Ranked 6 in Emerging Job Roles

    Digital Marketing and Strategy Specialists, ranked number 6 out of 10 in Singapore’s emerging job roles, identified as being in high-demand.

    source: The Future of Jobs Report 2020

    Tailored for Professionals

    Full-Time: 12 Months

    Part-Time: 15 Months (Online Mode Available!)

    Next Intake: April 2021

    STAY AHEAD OF THE CURVE

    with Master of Science (MSc) Digital Marketing Certification

    As the digital economy continues to flourish indefinitely, there is an imperative need for businesses to develop a multi-channel digital presence that clearly articulates their brand to reach out to the audience in the digital arena.

    The Master of Science Digital Marketing is designed to extend your marketing knowledge beyond the digital space and equip you with trending knowledge and analytical skills to reach out to the right audience through an optimised digital strategy.

    • Gain Critical Overview

      To gain a critical overview of the current and emerging issues, challenges, solutions, and trends in the ever-changing digital marketing landscape.

    • Market Analysis and Research

      To develop the analytical skills to carry out industry landscape scanning as well as market research and analysis.

    • Integrated Marketing Solutions

      To review and assess the development of the digital marketing capabilities of an organisation and deliver effective digital marketing solutions.

    Need Advice? Our Team is here to help!

    Our friendly Programme Advisor will assist you in finding the right programme based on your academic and financial requirement!

    DIGITAL MARKETING
    OPPORTUNITIES

    The key to high-demand digital marketing roles!

    Digital Marketing Manager

    Have a strong grasp of the latest marketing tools and strategies. You will be able to lead integrated digital marketing campaigns from concept to execution, to post-analysis. You will also manage your marketing team, supporting teams, and specialists to help achieve your campaign objectives.

    CRM Manager

    Have a strong grasp of the latest CRM marketing tools and an overview of the customer experience journey. A happy customer should always be the end goal regardless of the industry. You are responsible to understand the customers’ behaviour and act on their problems to drive retention.

    Social Media Manager

    Have a strong grasp of the latest social media marketing tools and an understanding of the most trending content. You are responsible for strategising and executing digital marketing campaigns on the social domains. To reach out to the right audience with the right content, you are also responsible for running social media ads and optimising them.

    Master of Science (MSc) Digital Marketing Programme

    Awarded by Liverpool John Moores University, United Kingdom

    ANALYSIS

    STRATEGISING

    CREATIVITY

    MANAGEMENT

    Programme Outline

    Master of Science (MSc) Digital Marketing Programme consists of 7 modules.
    • Critically assess the digital marketing landscape and current trends
    • Create engaging and interactive content for appropriate platforms to attract and retain customers
    • Evaluate technologies and understand appropriate adoption and use in a digital marketing context
    • Demonstrate an awareness of current trends and future developments in digital marketing
    • Critically understand the complexities and dynamic environment of the digital marketing industry
    • Critically appraise and evaluate the routes to establishing a company presence online through web development and social media
    • Critically evaluate best practice methods for a company’s online presence
    • Execute optimal web presence through usability, accessibility and SEO
    • Track and evaluate data, providing comprehensive recommendations through representation and analysis
    • Critically analyse the antecedents of a marketing orientation, and how each of these might be operationalised to provide an organisation with genuine marketing orientation
    • Develop organisation appropriate segments and apply meaningful criteria in segment selection and targeting
    • Develop situation specific marketing mixes, drawing on a range of marketing and non-marketing variables
    • Discriminate between different economic, social psychological, and technological perspectives on buyer behaviour
    • Critically appraise demographic shifts and other behavioural bases
    • Distinguish and evaluate buyer behavior in both a consumer and B2B context
    • Critically analyse a range of up-to-date marketing strategy theories and models
    • Critically analyse a range of marketing planning models
    • Evaluate and select relevant marketing strategy and planning theories and models for specific case studies
    • Apply, critically appraise and provide recommendations for specific case studies based on relevant academic theory
    • Implement and assess the on-going strategic direction of a digital marketing campaign
    • Analyse the company external and internal environment and provide a clear and actionable digital marketing strategy
    • Create and execute the marketing campaign within a digital marketing environment
    • Review the performance of the digital marketing campaign using analytics and comparing the plan versus actual
    • Evaluate the personal effectiveness of the project team / individual
    • Critically evaluate and examine research approaches with particular reference to digital marketing
    • Develop a research proposal for examining digital marketing within an academic or practical environment
    • Assess and recommend the research methods that may be used for future research within a major project or consultancy report
    • Source and critically evaluate a body of academic literature relevant to the research problem or scenario
    • Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present date to ensure research aims are appropriately achieved
    • Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature
    • Demonstrate effective time management skills in completing the project within an agreed timescale

    AWARDS & ACCREDITATIONS

    Our executive education programmes are ranked and accredited by the official Committee for Private Education and Statutory Board

    Apply for the April 2021 Intake Now!

    Speak to our Programme Advisor to find out more about our Flexible Payment options tailored to help you elevate your career with a Master Degree.

    LIVERPOOL JOHN MOORES UNIVERSITY

    United Kingdom

    With an increase in the level of employability and workforce productivity, Liverpool John Moores University (LJMU) is on an upward trajectory, climbing 28th place in the UK subject league tables and progressive rankings year on year. Not only does LJMU’s thriving and high-quality postgraduate programmes appeal to learners who hail from all corners of the world, but it’s first-rate curricula and programmes of study result in effective learning and academic development among learners.

     

    LJMU is a member of the Association to Advance Collegiate Schools of Business International (AACSB) in the United Kingdom. The Masters of Science (MSc) Digital Marketing is an accredited programme by the Institute of  Direct and Digital Marketing (IDM) in the United Kingdom.

    aacsb-LJMU-UK
    idm-LJMU-UK

    ELEVATE YOUR CAREER NOW!

    PROGRAMME DETAILS

    12 Months (Full Time)

    • Monday to Friday (within 8:30am – 6:30pm)
    • 3 hours per session

    15 Months (Part-time)

    • Monday to Friday (7:00pm – 10:00pm)
    • Saturday and/or Sunday (from 9:00am – 6:00pm)
    • 3 hours per session

    MODE OF ASSESSMENTS

    Participants will be assessed based on a combination of artefacts, portfolio, reports, reflection, and essays within the study scope of theories, discussion projects, case studies in the area of Digital Marketing

    ENTRY REQUIREMENTS

    • 21 years old and above with an undergraduate degree or equivalent, or professional qualification or equivalent.
    • or 30 years old and above with at least 8 years of working experience. (case-by-case basis)
    • and English proficiency

    CERTIFICATION

    Upon successful completion of the Digital Marketing programme, participants will receive a

    MASTER  OF SCIENCE (MSc)
    DIGITAL MARKETING

    awarded by Liverpool John Moores University (LJMU), United Kingdom

    PROGRAMME FEE

    Drop us a message or contact us to find out! Call us at (+65) 6334 0600 or Email us at enquiries@dimensions.edu.sg

    0% Instalment Payment Plan

    Are you a Maybank Card Member? Enjoy interest-free instalment payments at DIMENSIONS
    and stretch your payments over 12 months at 0% interest!

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    Get in touch!

    Address:
    277, River Valley Road, Singapore 238318
    Phone:
    (65) 6334 0600
    Email:
    enquiries@dimensions.edu.sg

    DIMENSIONS International College has fulfilled the requirements under the EduTrust Terms and Conditions awarded by the Committee for Private Education (appointed by SkillsFuture Singapore Board).

    At the School of Higher Education, we offer an array of Foundation to Master’s Degree programmes which include DIMENSIONS’ self-developed programmes and some which are in partnership with international educational institutions – Cardiff Metropolitan University, Liverpool John Moores University, Pearson Education Limited, the Scottish Qualifications Authority (SQA) and the Chartered Institute of Credit Management (CICM).

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