Online Mode Available Now!
Master of Science (MSc) Digital Marketing Programme
ANALYSIS
STRATEGISING
CREATIVITY
MANAGEMENT
Programme Outline
- Critically assess the digital marketing landscape and current trends
- Create engaging and interactive content for appropriate platforms to attract and retain customers
- Evaluate technologies and understand appropriate adoption and use in a digital marketing context
- Demonstrate an awareness of current trends and future developments in digital marketing
- Critically understand the complexities and dynamic environment of the digital marketing industry
- Critically appraise and evaluate the routes to establishing a company presence online through web development and social media
- Critically evaluate best practice methods for a company’s online presence
- Execute optimal web presence through usability, accessibility and SEO
- Track and evaluate data, providing comprehensive recommendations through representation and analysis
- Critically analyse the antecedents of a marketing orientation, and how each of these might be operationalised to provide an organisation with genuine marketing orientation
- Develop organisation appropriate segments and apply meaningful criteria in segment selection and targeting
- Develop situation specific marketing mixes, drawing on a range of marketing and non-marketing variables
- Discriminate between different economic, social psychological, and technological perspectives on buyer behaviour
- Critically appraise demographic shifts and other behavioural bases
- Distinguish and evaluate buyer behavior in both a consumer and B2B context
- Critically analyse a range of up-to-date marketing strategy theories and models
- Critically analyse a range of marketing planning models
- Evaluate and select relevant marketing strategy and planning theories and models for specific case studies
- Apply, critically appraise and provide recommendations for specific case studies based on relevant academic theory
- Implement and assess the on-going strategic direction of a digital marketing campaign
- Analyse the company external and internal environment and provide a clear and actionable digital marketing strategy
- Create and execute the marketing campaign within a digital marketing environment
- Review the performance of the digital marketing campaign using analytics and comparing the plan versus actual
- Evaluate the personal effectiveness of the project team / individual
- Critically evaluate and examine research approaches with particular reference to digital marketing
- Develop a research proposal for examining digital marketing within an academic or practical environment
- Assess and recommend the research methods that may be used for future research within a major project or consultancy report
- Source and critically evaluate a body of academic literature relevant to the research problem or scenario
- Critically appraise and apply a variety of research methods and techniques to collect, analyse, interpret and present date to ensure research aims are appropriately achieved
- Draw evidenced conclusions and make realistic recommendations underpinned by both data and academic literature
- Demonstrate effective time management skills in completing the project within an agreed timescale
LIVERPOOL JOHN MOORES UNIVERSITY
With an increase in the level of employability and workforce productivity, Liverpool John Moores University (LJMU) is on an upward trajectory, climbing 28th place in the UK subject league tables and progressive rankings year on year. Not only does LJMU’s thriving and high-quality postgraduate programmes appeal to learners who hail from all corners of the world, but it’s first-rate curricula and programmes of study result in effective learning and academic development among learners.
LJMU is a member of the Association to Advance Collegiate Schools of Business International (AACSB) in the United Kingdom. The Masters of Science (MSc) Digital Marketing is an accredited programme by the Institute of Direct and Digital Marketing (IDM) in the United Kingdom.
ELEVATE YOUR CAREER NOW!
PROGRAMME DETAILS
12 Months (Full Time)
- Monday to Friday (within 8:30am – 6:30pm)
- 3 hours per session
15 Months (Part-time)
- Monday to Friday (7:00pm – 10:00pm)
- Saturday and/or Sunday (from 9:00am – 6:00pm)
- 3 hours per session
MODE OF ASSESSMENTS
Participants will be assessed based on a combination of artefacts, portfolio, reports, reflection, and essays within the study scope of theories, discussion projects, case studies in the area of Digital Marketing
ENTRY REQUIREMENTS
- 21 years old and above with an undergraduate degree or equivalent, or professional qualification or equivalent.
- or 30 years old and above with at least 8 years of working experience. (case-by-case basis)
- and English proficiency
CERTIFICATION
Upon successful completion of the Digital Marketing programme, participants will receive a
MASTER OF SCIENCE (MSc)
DIGITAL MARKETING
awarded by Liverpool John Moores University (LJMU), United Kingdom
PROGRAMME FEE
Drop us a message or contact us to find out! Call us at (+65) 6334 0600 or Email us at enquiries@dimensions.edu.sg
